About Us
ABOUT US
Providing value by confirming value is our promise to you
Fully independent testing service focused solely on authentication and purity analysis.
We bring advanced testing technology directly to our clients’ homes, businesses, or a location of their choice, offering a convenient, private, and trustworthy way to confirm the authenticity and purity of bullion and jewelry.
Have confidence in your results
PM Identify was established in 2025 with the vision of delivering convenient, private, and highly accurate on-site precious metals and jewelry authentication services.
The company’s foundation is rooted in our founder’s passion for precious metals and unwavering respect for their inherent value.
This dedication is supported by over two decades of professional experience, including meticulous handling of various metals, a strong understanding of metallurgical science, and specialized expertise in non-destructive testing methodologies.
This extensive background ensures that every authentication is conducted with the highest level of precision, integrity, and client confidentiality.
Carl Snoey
Owner
When accuracy and trust matter, our multi-method testing approach makes the difference.
- Indepedent and objective results
- Immediate on-site results
- No pressure to sell
- Transparent testing process
- No shipping or insurance costs
- Clear explanation of findings
- Certificate of Material Verification
Traditional testing often requires:
- Shipping high-value items
- Paying insurance fees
- Waiting days for results
- Accepting limited transparency
- No shipping
- No insurance complications
- No waiting weeks
- No waiting period
- Lack of transparency
Our Mission
Our mission is to deliver fast, accurate, and reliable metal validation while ensuring complete transparency and customer confidence. As an independent testing service, PM Identify provides unbiased results our clients can fully trust, setting us apart from traditional dealers, jewelers, and pawn shops.
We are committed to becoming the leading name in independent precious metals authentication across Alberta.
Expert On-Site Precious Metals and Jewelry Testing
Serving Calgary and Surrounding Areas
We are committed to becoming Alberta’s leading independent precious metals authentication service through continuous technology upgrades and professional standards.
With over 20 years of experience in metallurgy and non-destructive testing, we provide accurate, transparent, and documented verification.
Our primary focus is analysis and authentication of precious metals, not buying or selling.